Targeting

… means three sequenced steps with adequate notice time:

Research – Identifying detailed market structure: How is the competitive context and in which companies who are relevant purchasing persons referred to the concrete products?

Information – Based on research results we call identifyied target persons and inform them about your offer. This job reqires konwo-how, instinct and sustainability. Useful tools are prepared brochures containing relevant pictures and links to high quality-websites also at least in English if not in German.

Fixing meetings – Final aim is fixing a meeting on the fairground. To attract potential clients – in particular institutional purchasers – it makes sense inviting to an own evening reception.