Media relations

Effective media relations comprising professional press are underestimated esp in the initial phase of market entry. In saturated settings like Germany it is useful if not necassary to arouse curiosity of your target group in advance.

Some steps we recommend:

  • Identifying relevant professional media according to branch requirements.
  • Press release before trade fair starts sent to identified multipliers.
  • Advert(orial)s in selected media to announce performance of your booth in excellent language skill according to target group (e.g. German).
  • Press conference with some exhibitors by involving relevant professional media to make journalists reporting about your products/booth both print and online.
  • Press kit for journalists.
  • Follow-up as “after trade fair is before trade fair”.