You will enter a leading trade fair as an exhibitor for the first time? There are a lot of organisational aspects to decide. Let us discuss what is relevant for you.
Long term planning will pay off. The earlier you start to plan the cheaper it will be in the end. You can count on us.
… in saturated markets are often the result of preparation, analysis, activity and patience.
… is most relevant to control your efforts on foreign markets. Without knowing who your potential clients are, how they act and what they think you run the risk of producing sunk costs.
Be prepared when entering new markets.