Media Relations

Media relations as professional press are underestimated in during the market entry. In saturated EU-markets it makes sense to arouse curiosity of your target group in advance. Some steps we recommend:

  • Identifying professional media according to branch requirements.
  • Press release before trade fair starts.
  • Advert(orial)s in selected media to announce performance of your booth and products.
  • Press conference with some exhibitors by involving relevant professional media to make journalists reporting about your products.
  • Press kit for journalists.
  • Follow-up as “after trade fair is before trade fair”.